Nickelodeon brings new indigenous show, 'Pinaki & Happy- The Bhoot Bandhus' on Sonic

After achieving success with other home-grown IPs such as Motu Patlu, Pakdam Pakdai, Shiva and Rudra among others, Nickelodeon is all set to venture into yet another untapped space. After the resounding success of nine shows, the franchise is now set to introduce the first ever spooky-comic series in the category with the launch of their 10th Indigenous IP — Lego presents “Pinaki & Happy - The Bhoot Bandhus” on Sonic. Produced by Tavrohi Animation, the show is fast-paced, entertaining, spooky, combined with comedy, which will take the young viewers on an adventurous joy ride starting November 9 at 11:30 am.

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Taking the kids into a new world of fun, the show will portray an unusual family of ghosts, who adopt the central character of the show — Pinaki and raise him as one of their own. The high-octane comedy combined with some “Bhootbaazi” will take the viewers on a laughter ride with mysterious and hilarious stories of Pinaki and Happy. The show will illustrate daily adventurous of Pinaki & Happy as the fun unfolds when the bhoot world meets the real world. The show is directed by Ankur Chauhan. Gulzaar saab has once again scripted lyrics for the title track of the show and the music is created by Simaab Sen. The unique spooky-comic, home-grown animated show from the house of Nickelodeon will strengthen the franchise’s diverse content portfolio. With over 700 hours of content, the franchise has the largest, immersive and the most versatile local content library in the category. The coming year will see further scaling of the content library with over 100 + hours of content, expected to be added through new episodes and made for television movies.

Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and the Kids TV Network at Viacom18, said,  “Kids are at the centre of our universe and understanding their evolving preferences and catering to their diverse entertainment needs is at the core of all our initiatives. With each passing year, we have identified white spaces and brought alive clutter breaking and pioneering series that have gone on to be category game changers and favourites among all our stakeholders — kids, parents and advertisers, ensuring that we are the most-loved No1 kids’ entertainment brand in the country. With the launch of our new show Pinaki & Happy-The Bhoot Bandhus on Sonic, we are set to once again enthral our young viewers with an immersive and unmatched entertainment experience.”

Anu Sikka, Head, Content, Kids TV Network, Viacom18, said, “With the launch of our new show Pinaki & Happy — The Bhoot Bandhus, we are expanding our already popular programming catalogue to keep our young audience entertained. Each character and their traits are so carefully crafted that I’m confident that the Bhoot Bandhus will be thoroughly loved by the kids. The show promises to take kids into a new world of fun, bringing to them first of its spooky-comedy series that takes them on a laughter ride when the bhoot world meets the real world. Over the years, our adorable toons have formed an unbreakable bond with kids through the stories they tell and we are confident that that our young viewers will surely embrace the new characters and make them a part of their daily lives.”

The show launch will be supported by a robust promotion plan across all platforms, which will include an aggressive TV plan within the Viacom18 network and outside the network. In addition to the high blitz television promotions, the launch will be promoted on cable channels, DTH, OTT platforms, music streaming apps among others. There are various innovations lined up on the digital front, including tons of quirky communication on YouTube. There would be a high-decibel influencer campaign reaching out to the digital audience. The promotions will extend to schools through an expansive virtual school contact programme.  Adding to the experience will be fun Bhoot Bandhus inspired digital games, contests, AR filters, virtual dance face-offs and series of engaging and interesting on-line interactivity that will transport kids into a world of escape.

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