L&T Realty appoints Mirum India as marketing automation services partner

L&T Realty from the Larsen & Toubro Group has appointed Mirum India, a digital agency of WPP, as the marketing automation services partner.

L&T Realty is a real estate development company with residential, commercial and retail projects across West, South and North India. Mirum India, a Salesforce Gold Consulting Partner, will be responsible for providing managed services for Salesforce Marketing Cloud, the globally preferred 1:1 digital marketing platform.

Mihir Karkare

Mihir Karkare, Executive Vice-President, Mirum India, said, “Mirum India is the go-to Salesforce partner for Marketing Cloud Services and has been the pioneer in the marketing automation space with almost a decade of experience. We are excited to win the L&T Realty business and look forward to providing flawless martech services.”

Mirum is a Salesforce Gold Consulting Partner, with over nine years of association with Salesforce and 100+ marketing automation installations across the entire stack of social studio, exact target and now Datorama and DMP. Their marketing automation clientele include the likes of KFC, IDFC, Capital First, Franklin Templeton, Aakash and others.

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