Godrej Protekt, a personal and home hygiene brand from Godrej Consumer Products Limited (GCPL), has unveiled new TVCs for Protekt Health Soap and Protekt Air and Surface Disinfectant Spray.
The aim of the campaign is to communicate how both the brand and its offerings safeguard your family against germs, bacteria and viruses.
Conceptualised by Creativeland Asia, the two films feature a mother and child duo as the protagonists, engaging in light-hearted conversations. The child is actively conversing with the mother about the advice usually shared by doctors. In the first film, while washing hands and bathing with Protekt Health soap, the child exclaims that the health soap gives 99.9% germ protection and has a great fragrance, unlike other health soaps which smell “hospital like”. In the Air and Surface Disinfectant spray film, while the mother uses the product, the child enthusiastically points out that it kills 99.9% germs and kills cold and flu viruses. This spray has a great fragrance too.
In both the TVCs, the mother is later revealed as a doctor. She puts her trust in the ultimate protection of Protekt for her family. This stresses the fact that a doctor or mother would want the best for her family and similarly Protekt is committed to ensure the family stays safe and healthy.
Sunil Kataria, CEO, India & SAARC, Godrej Consumer Products Ltd (GCPL), said, “Godrej Protekt has always focused on providing the best quality hygiene products to its consumers. Our TVC campaign showcase how Protekt Health Soap and Protekt Air and Surface Disinfectant spray are not just effective with 99.9% germ protection, but comes with an added benefit of great fragrance. More importantly, we highlight the sentiment that Godrej Protekt truly cares and protect the family just like how one will do themselves."
Anu Joseph, Chief Creative Officer, Creativeland Asia, said, "The effort with these TVCs for Godrej Protekt Health Soap and Air and Disinfectant Spray was to bring out the brand's expertise in germ protection while showcasing the delight in terms of product experience. We needed to create something just as delightful while delivering some pretty serious information as well. These banters between the expert mother and the smart kid do the needful in a memorable way."
The Protekt Air and Surface Disinfectant Spray TVC will be released in six languages, including Hindi, Bengali, Marathi, Kannada, Tamil, and Telugu. The Health Soap TVC will be released in Hindi, Bengali and Marathi.
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