Everyuth Naturals and TOI join hands for Fresh Face season 13, in a digital format this time

The Times of India and Everyuth Naturals are back with the 13^th edition of its marquee college level talent-hunt platform — Everyuth Times Fresh Face Season 13.

After an exciting last season, the national platform is now back in an all-new digital avatar. For the first time ever, Fresh Face Auditions will go completely virtual, giving the contestants an opportunity to participate from the comfort of their homes. This season allows students from any college in eight audition cities to participate by simply applying on www.TimesFreshFace.com with a link to their audition video uploaded on the Moj app — the video content partner on board this season. Entries will be shortlisted on the basis of their talent and personality for the online auditions and subsequently taken to the big stage (i.e., the city finales and then the national finale) — and that’s only if they can woo the jury with their fresh factor!

The platform celebrates real talent and helps pave the way for their success. The past 12 seasons have seen participation of over 250,000 students, and reached out to millions, making this one of the largest inter-college talent hunt platform.

Several youngsters like Siddhant Chaturvedi, Sharvari Wagh, Nushrat Bharucha, Dhvani Bhanushali, Erica Fernandes, Sahher Bambba, Rashmika Mandanna, Jameela Calcuttawala, Tridha Choudhury, Ashika Ranganath and many more have carved their path to glory and made it big, starting from the Fresh Face stage. 

The 13^th edition of this inter-college talent hunt is open to students from eight cities — Mumbai (including Navi Mumbai and Thane), Delhi and NCR, Bengaluru, Kolkata, Ahmedabad (including Vadodara and Surat), Chennai, Hyderabad and Pune. The competition is going to be a notch higher, with gruelling semi-finales and city finales, and an Everyuth Wildcard opportunity, to choose 16 national finalists and two wild card entrants.

These fabulous young talents will be flown to Mumbai for an intensive bootcamp where they will be mentored by ace directors, actors, choreographers, fashion stylists and grooming experts. The national finale will be the ultimate battleground to choose the freshest face and brightest talent for the country, with the winners getting an exclusive chance to feature in Everyuth Natural’s digital brand campaign. Students in the age group of 16-22 can apply via www.TimesFreshFace.com to register or nominate a friend.

Sanjeev Bhargava, Director of Brand TOI, said, “The pandemic has taught us that one needs to continuously reinvent and push the envelope on creativity, so this year Times Fresh Face launches a new audition format. The youth of our country are brimming with talent and creativity. And, we at Times Fresh Face have always believed in giving a larger stage to the deserving talent. Today, we stand proud with a strong youth community of 1mn plus across our digital platforms. This platform does not just search for sharp talent, it also inspires many others to dream of a larger stage for expressing themselves and showcasing their talent.”

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