Bhojpuri general entertainment channel Big Ganga is set to rejoice and light up the entire region this Diwali with its ‘Ganga Deewali Carnival’. The four-day multi-entertainment, multi-celebrity carnival will start from November 11 and culminate on November 14.
Featuring celebrated singers, performers and comedians of the region such as Sonalika Prasad, Payas Pandit, Mohan Rathore, Mamta Raut, Tripti Sakya to name a few, the one-hour multi-entertainment show will appeal to all age groups as they ring in the festivities with their friends and loved ones at home.
The four-day fiesta will feature four fantastic themes in the form of DJ Dhamaka, Suron Ka Pataka Comedy Bomb and Diwali Bumper Dhamaka.
Samrat Ghosh, Cluster Head East, Zee Entertainment Enterprises Ltd., said, “As a brand that has always placed the consumer at a pedestal, we are more than happy to ensure the festivities continue around the year and keep the joyous mood alive taking into account that our viewers can’t celebrate these auspicious occasions outdoors. By keeping these offerings solely family-oriented and keeping their sentiment in mind, we continue to provide a wholesome viewing experience. In addition to bringing the entire household together as they immerse themselves in these celebrations from the comforts of their homes, the Deewali Carnival offers an opportunity for advertisers to leverage the opportunity to strengthen their bond with consumers on another level.”
Amarpreet Singh Saini, Business Head, Big Ganga and Zee Biskope, said, “As a brand that continues to grow from strength to strength, we pride ourselves in curating many industry firsts for our ardent viewers to enjoy. The Ganga Deewali Carnival is testament to it as the Bhojpuri industry shall witness a multi-entertainment, multi-celebrity series around Diwali for the very first time in the Bhojpuri category. Each festival brings with it a different flavour that enables us to push our boundaries by expanding our robust entertainment bouquet. Following the success of Ding Dong Dandiya, I hope this too will be well-received by audiences and they like and enjoy it thoroughly.”
Taking forward the legacy, the channel is all set for a month-long category-first festive line-up Chhathi Ghate Ganga and Jai Chhathi Mayi in November.