The Board of Control for Cricket in India (BCCI) has announced its partnership with athleisure wear and sports merchandise brand MPL Sports, from e-sports and mobile gaming platform Mobile Premier League, as the new kit sponsor and official merchandise partner for the Indian cricket team.
Under the newly-inked the strategic partnership, MPL Sports has entered into a three-year agreement from November 2020 to December 2023. MPL Sports’ association with BCCI begins with the upcoming India’s tour of Australia, 2020-21, which will see team India sporting the new jerseys.
The senior men and women and the Under-19 teams are a part of the deal for the new kits.
Apart from team India jerseys, MPL Sports will sell licensed team India merchandise to fans at affordable prices.
Jay Shah, Secretary, BCCI, said, “The partnership leads us to a new frontier for team India and for sports merchandising in the country. We look forward to working with a young Indian brand like MPL Sports to tap the potential that this sphere holds. This partnership aims at facilitating access to high-quality Indian cricket fan merchandise, including the coveted Indian cricket team jersey for cricket fans not just in the country but globally.”
Sourav Ganguly, President, BCCI, said, “We are delighted to announce the dawn of a new era for Indian cricket with the appointment of MPL Sports as the kit sponsor for the Indian men’s and women’s national cricket teams until 2023. We look forward to MPL Sports, adding a new chapter to the team’s kit, and bring Official BCCI licensed merchandise within easy and convenient reach for the billion-plus fans who cheer for team India.”
Abhishek Madhavan, SVP, Growth and Marketing, MPL and MPL Sports, said, “India is a market with a billion cricket fans and we see a lot of potential in the underpenetrated merchandise market in India. We hope to partner closely with BCCI and take all kinds of team India merchandise to the masses — with offline as well as online distribution at affordable prices. Associating with the Indian national cricket team is a matter of huge pride for us and we want every fan in the country to feel the same way and have access to the merchandise they can proudly flaunt.”
MPL Sports offers a wide range of affordable products, from sports and athleisure wear to cricket equipment, as well as other accessories such as masks, wrist bands, footwear and headgear, etc. The brand plans to launch affordable high performance clothing and accessories dedicated to e-sports fans.