Amazon Prime Video, a premium streaming service, has announced its first foray into live sports in India with the acquisition of India territory rights for New Zealand Cricket through 2025/26. With this announcement, Amazon Prime Video has secured exclusive live cricket rights from a major cricketing board.
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Under the multi-year deal between Amazon and the New Zealand Cricket Board, Prime Video will become the one-stop streaming destination for all international cricket matches to be played in New Zealand for both men’s and women’s cricket, across ODI, T20 and Tests starting late 2021. The deal includes Team India’s tour of New Zealand in early 2022, and a second tour, the dates for which will be announced later. The rights for 2020-2021 season starting later this month is intended to be syndicated by Amazon.
“Over the last few years Amazon Prime Video has become the go-to destination for world-class entertainment in India — be it our Amazon Original Series or the biggest blockbuster movies across languages,” said Gaurav Gandhi, Director and Country General Manager, Amazon Prime Video.
“We are excited to add India’s most loved game—Cricket—to our content selection for our Prime Video customers, and we are thrilled to work with New Zealand Cricket on this endeavour as they have a strong, passionate and much-loved cricket team, and the cricketing rivalry between the two countries has been fantastic. We are happy to make this collaboration with New Zealand Cricket our first live sport offering in India, and are confident that our Prime members will be delighted with this initiative.”
“This partnership with Amazon Prime Video is massive for NZC — we’re delighted and proud to be teaming up with such a famous and successful brand. As we’ve said before, the future of live sport is streaming and in Amazon Prime Video, we have a partner right at the centre of the industry; innovative, trend-setter and well-known for putting fans and subscribers first,” said David White, Chief Executive New Zealand Cricket.
“One of NZC’s key goals is to extend our teams’ global reach and to build closer relationships around the world and in terms of that particular objective, we don’t think we could be in better hands. India has always been important for viewership of NZC; no other country follows cricket like India, so it’s exciting to be announcing this agreement with India’s leading streamer,” he added.
The Indian territory New Zealand Cricket rights package is the latest in Prime Video’s growing line-up of live sports around the world, including Thursday Night Football, the Premier League, ATP Tour Events, WTA, the US Open (tennis), UEFA Champions League, Autumn Nations Cup (rugby), and the Seattle Sounders FC.