Whisper Media Pte Ltd. has announced the appointment of Guneet Anand as Global Revenue Head, based in Mumbai.
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In his new role starting November, Anand is responsible for driving revenue growth across global markets of Whisper Media, with a key focus on India. This marks his return to India after stints in the United Kingdom and the United States where he was Business Head for Star TV’s international markets. Prior to that, he was Head of Ad Sales for the Hindi General Entertainment cluster at Star India.
Commenting on the new role, Anand said, "I am excited and looking forward to join a business which is revolutionising the way brands reach out to consumers. Whisper Media has a strong international footprint and we are charting out a strong roadmap for India."
The technology and systems the company has developed allow brands to be flexible and fresh within the highest reach media platforms in each of its operational markets. Further, these in-content ad units are fully accountable and measurable by third-party validation tools allowing for a tangible and positive return on investment for its key clients and advertisers.
Whisper Media’s India operations began in January 2019 and have delivered 6000+ brand embeds across 65+ campaigns for over 40 brands.
Whisper Media deals in content integration, enabling broadcasters to monetise content through brand embeds and helping brands to deliver their message to the audience when they are at the highest attention levels.