RSPL Group, the makers of Ghadi detergent, amongst other brands, has moved its TV business to Madison Media. This part of the TV business was previously handled by Wavemaker, a GroupM company. The account will be handled by Madison Media Plus’ Delhi office.
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Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH, said, “Ghadi has been an inspiring Local Brand story that has grown only stronger as MNC brands have entered the market. It is a proud moment for Madison to partner with RSPL.”
Rajul Kulshreshtha, CEO, Madison Media Plus, said, “We’re happy to have won the account of RSPL Group, a win that has emerged before the festive season begins. We look forward to a great association.”