Natural beauty care brand Lotus Herbals has announced its association as the official beauty partner for the popular reality TV show Bigg Boss Season 14 with Colors TV and its digital platform Voot.
During Bigg Boss 14, Lotus Herbals will air a multimedia campaign with actress Jacqueline Fernandez, the brand ambassador for its Lotus WhiteGlow range of skincare products. Throughout the season, being the flagship brand, Lotus WhiteGlow will be the main sponsor and other Lotus Herbals sub-brands Lotus Safesun, Lotus Probrite and Lotus Makeup will be a part of the association.
Through this collaboration, Lotus Herbals will get prominence and visibility through ad spots, task integrations, door branding, and other peripheral branding opportunities. Lotus brands will also showcase their products in the Bigg Boss house in various special areas like the shopping mall, spa area and the dressing area.
Nitin Passi, Joint Managing Director, Lotus Herbals, said, “We are excited about this association and look forward to creating a long-lasting impact on the viewers. We believe this collaboration will assist us establish Lotus Herbals as the ultimate companion for every woman in every situation. Over the years, Lotus has become a household name for many families and to see the brand in the Bigg Boss house will give the women a sense of belonging.”
Fernandez said, “My preference for skincare products is one that is skin-friendly and made of natural ingredients. My need for a range of skincare products that get me glowing naturally has finally been met by Lotus. As an actress, I must look photo-ready all the time and this is where the new WhiteGlow DD Crème comes handy. It doesn’t just give the desired photo-ready radiance in no time, but also defends my skin against everyday damage.”
As the brand ambassador for Lotus WhiteGlow, Jacqueline will be their main face on TV commercials and famous regional celebrities and A+ influencers have been brought in to be a part of the social media campaign. To leverage this association, Lotus Herbals is embarking on a high-decibel campaign and has an effective plan for national and regional TV channels and top OTT platforms.
The campaign spans print, in store, digital, POP, and social platforms that include Facebook, Twitter, Instagram and on Lotus Herbals YouTube page. With this association, Lotus Herbals aims to create even greater brand recall and make its skin friendly products the go-to choice for contemporary Indian women.