Leo Burnett India creates campaign for PharmEasy to show the ease of ordering medicines online

Online medical and healthcare ordering app PharmEasy has launched a new campaign that reiterates the ease of ordering medicines with its platform, especially in today’s times. Covid-19 has forced most of us to adjust to life within the confines of our homes, which has in itself brought forth numerous challenges. In such testing times, PharmEasy brings an easy and quick solution to one of the most primary needs — healthcare. The multi-media campaign conceptualised and created by Leo Burnett India will be running throughout the IPL. 

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The films are easily relatable as they show how work from home has created its own set of challenges, be it finding a peaceful corner to work, handling a long list of chores or generally getting things done around the house without external help. While keeping pace with these changes might drive one crazy, one thing that hasn’t changed is the ease with which you can order medicines at home via PharmEasy. 

Saumil Parekh, VP Marketing at PharmEasy, said, “Our customers are always at the centre of all our efforts. Our biggest aim has always been delivering affordable healthcare to their doorstep and more so now amid the ongoing pandemic. With social distancing still being of utmost importance and most of us finding ourselves under time and resource constraints owing to the changes in our lifestyles, we are all struggling to strike a balance in our day to day lives. Hence, with our new campaign, we wanted to encourage our audience to ‘Take It Easy’ and order their healthcare essentials online from PharmEasy. Thus saving on their time, money and the needless stress of stepping out to get medicines.”

Vikram Pandey, NCD, Leo Burnett, said, “While a lot of brands are talking about their products and services in context of Covid, most of them have taken a warm and fuzzy angle. Keeping in line with Pharmeasy’s humorous brand tone, we came up with a wicked take that pokes fun at the current scenario. Each commercial draws an example from something most of us are going through and exaggerates it. Needless to say, we had a blast creating these.”

Credits:

Client: PharmEasy 

Agency: Leo Burnett

Managing Director and CSO: Dheeraj Sinha

Managing Director and CCO: Rajdeepak Das

Creative Team:

National Creative Director: Vikram Pandey

Creative Director: Geo Joseph

Associate Creative Director: Yogesh Sakpal

Copywriters: Kaustubh Panat, Mihul Bhatt, Apurva Jain, Omkcar Sethe

Art Directors: Bharat Kuradia, Akash J

Account Management Team:

Vice-President: Gaurav Om Sharma

Brand Director: Paramjit Singh Talwar

Account Planning Team: 

Shibani Mitra: Brand Strategy Partner

Nidhi Shah: Brand Strategy Associate

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