Godrej Expert Rich Crème unveils fashion range this festive season

Hair colour brand Godrej Expert Rich Crème, from the house of Godrej Consumer Products Limited, has unveiled a fashion range with three vibrant shades — Molten Gold, Copper Brown and Cherry Red for West Bengal market.

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To promote the new range during the ongoing festive season in Bengal, the brand has unveiled a new campaign with a new TVC. With the start of the festive season with Durga Puja going up to Diwali, the brand decided to launch Godrej Expert Rich Crème Fashion range exclusively in West Bengal.

Conceptualised by Creativeland Asia, the film opens with actress Nusrat Jahan and a friend prepping for a party. As the friend is deciding on her outfit for the party, Nusrat turns it down for being too common. To stand out from the crowd, she recommends getting a new fashionable look by using Godrej Expert Fashion range. She also points out how easy it is to colour hair at home to get stylish look, along with the fact that the no ammonia formulation enriched with aloe vera keeps it soft and shiny. All variants of Godrej Expert Rich Crème Fashion shades are priced at Rs 40.

Sunil Kataria, CEO, India and SAARC, Godrej Consumer Products (GCPL), said, “West Bengal is an important market for Godrej Expert Rich Crème. Festivities have commenced with occasions like Durga Puja. Thus, to delight our consumers during the festive season, we have launched our new Fashion Range exclusively in the state. The new TVC communicates how Godrej Expert Rich Crème Fashion shades provide easy solutions for a fashionable festive hair makeover. The three new shades are experimental, trendy and a much-needed change from the usual palette of blacks and browns. With the launch of new Fashion range, we are making the brand more contemporary and relevant with today's lifestyle while infusing a youthful appeal.”

The TVCs: