Bhojpuri general entertainment channel Big Ganga has welcomed the upcoming festive season by introducing Bhojpuri Dandiya show ‘Ding Dong Dandiya’.
Regarded as the first Navratra original in the region, it is slated to telecast for nine days from October 17 at 5pm, and will culminate on October 25. It will also have Jagrata line-up on Ashtami. This will be followed by a month-long festive line-up of many other category firsts.
Featuring celebrities and musicians of the Bhojpuri industry such as Pradeep Pandey, Chintu, Kajal Yadav, Priyanshu Singh, Payas Pandit, Ayushi Tiwari, Ayesha Kashyap, Rini Chandra, Mamta Raut, Mohan Rathod, Nisha Dubey, Manoranjan Jha, Pawan Pardeshi, Ravi Pandey, Alka Jha and Setu Singh, the one-hour special music and dance show will ring in the festival through the comforts of viewers home.
The show will have a specific theme each day with one folk singer and a celebrity performance. The themes will vary throughout the nine-day celebration starting with Bollywood Baja ke, Maiyeke Jalsa, Desh Rangila Mera, Music Mix, Bhojpuriya Danka, Bam Bam Bhojpuriya, Lockdown Special, Poorabaur Paschimand culminate with DJ Navratri.
The theme has been selected in a way that resonates with the varied tastes and preferences of audience and aims to connect with the ardent devotees and Navratri revellers in region. The channel will also invite viewers to send across videos/photographs of their celebrations, which will be showcased on television and the channel’s digital platform.
Samrat Ghosh, Cluster Head East, Zee Entertainment Enterprises Ltd., said, “Staying true to our brand ethos, we have always curated and served our audiences with rooted, relatable and real original content. Ding Dong Dandiya takes forward our commitment to present content that mirrors the region’s sentiment and celebrates it with full gusto. The festival is all the more special as it provides a much-needed relief and uplifts the anxious ridden consumer mood. As a brand we have always pushed the entertainment envelope and with first-of-its-kind Navratra show in Bhojpuri, we are defining new horizons for our viewers. We hope it gives our viewers a chance to enjoy the festivals to the fullest.”
Amarpreet Singh Saini, Business Head, Big Ganga and Zee Biskope, said, “The month of Navratri is auspicious and is deeply rooted in the Bhojpuri culture. We have tried to curate the same atmosphere of joy, excitement and exuberance that the festival witnesses in normal circumstances. We are bringing the best and most revered mix of Bhojpuri and Dandiya songs with foot-thumping dance beats and incredible singing. Keeping in line with the regions ethos, the show is a perfect blend of reverence and celebration so as to cater to the entire range of our wide loyal audience pool. Given its unique and novel nature we are confident it will be their favourite Navratra indulgence.”
Ahead in the pipeline are some very interesting properties that are all set to be launched by the channel keeping in line with the upcoming festivals such as Diwali Carnival, Chhathi Ghate Ganga and Jai Chhathi Mayi, among others, which will give the audience an extra daily dose of entertainment.