Bhojpuri entertainment channel Zee Biskope has launched a rap version of its brand song on the occasion of Dance Day followed by a viewer engagement drive – Kamariya Kare Hip Hop that will raise viewer engagement to a groovy joyride. Through this initiative, the channel seeks to encourage people to embrace dance as a fun and healthy form of performing art that expresses emotions both aesthetically and symbolically.
The channel said it has delivered many category firsts since its launch and the rap version of its brand song is yet another milestone in that. Composed by 5 Tricks - a rap group from Bihar, this edition of the brand song will rev up your spirit for a scintillating dance number.
To participate in Kamariya Kare Hip Hop contest, viewers need to give a missed call on8563856302 following which they will get an SMS with a link to download Zee Biskope’s rap song. They can further perform on the rap song, record it and share with Zee Biskope team through Whatsapp on the same number- 8563856302 along with their name and location. The best entries will be featured on ZEE Biskope channel social media platforms.
Taking the entertainment quotient, a notch higher, Zee Biskope will launch a full 30-minute original Kamariya Kare Hip Hop show. Anchored by a popular Bhojiwood celebrity, the show will telecast on Zee Biskope on October 4, 2020. The delightful half-an-hour show will not only showcase the winning videos but will also project the significance of dance in Bhojpuri movies and how celebs have banked on it to entertain audience.
Talking about the initiative, Samrat Ghosh, Cluster Head East, Zee Entertainment Enterprises, said, “In these restricted times when people are homebound for about 6 months now, entertainment plays a significant role in upscaling their emotional cushion. Despite the constrained reality, people look for opportunities to stage their aspirations through the lens of entertainment. The engagement drives of Zww Biskope are designed exactly to meet that latent need of our viewers. Kamariya Kare Hip Hop is yet another unique way for viewers to showcase their talent to the world through the channel’s TV and social platforms. The multi-media initiative also gives advertisers an opportunity to reach out to an incremental audience.”
Speaking on the launch, Amarpreet Singh Saini, Business Head, Zee Biskope and Big Ganga, said, “The Bhojpuri entertainment market is becoming increasingly cluttered. It’s hence important to keep a strong point of differentiation that uniquely identifies the brand. The channel is catering to that differentiator through novel viewer engagement drives like Kamariya Kare Hip Hop. The endeavour is to establish ZEE Biskope as not just a movie channel, but a Movie+ brand that brings category firsts at every occasion. This is a stand which no other channel in the category has been able to take till date.”