upGrad ties up with Star India, to run ad campaign across TV, OTT platform Hotstar throughout IPL

To accelerate the adoption of technology and online higher education, upGrad has got into a deal with Star India to run their latest ad campaign across TV and OTT platform Hotstar throughout the Indian Premier League (IPL), scheduled to commence on September 19.

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This marks upGrad’s first major sports association and on-boarding of India’s largest higher edtech player on the Dream 11 IPL 2020.

Arjun Mohan, CEO, India, upGrad, said, “IPL enjoys vast viewership across the globe, not only for cricket fans but also for all members of the house, making it perhaps the largest co-viewing property in the world. It is also the most opportune occasion to reach out to individuals reminding them about the urgency to upskill and prepare themselves for the forthcoming competitive world. Given the revolutionary NEP, which has accorded autonomy, multi-disciplinarily, and flexibility to higher education, our strategic partnership with Star will enable us with the right platform, thereby helping us reach out to a larger set of audience residing in the remotest corners of Bharat.”

upGrad offers online programmes that range from Global MBAs to domain-specific degree and diplomas across tech, management and data for seasoned and mid-senior professionals, to job-linked programmes for the first-time job seekers, which are distributed across tier I, II, and III cities. Moreover, given the current volatile market, the edtech major, in a recent move, has now made online education affordable, through its easy financing options will not only break the socio-economic barrier to enrol for premium education, but will also allow individuals to embark on the journey of Lifelong Learning to remain professionally relevant, especially amid such critical times.

The brand's recently launched ad film, ‘Sirf Naam Ki Nahin, Kaam Ki Degree’, which has already garnered over 5.5 million views across social media and digital platforms and was trending on Twitter and YouTube, will be played during the cricket matches.

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