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TBWA\India appoints Srijib Mallik and Namrata Nandan as Executive Directors

Mallik will take over from Hari Krishnan, who will now head new growth initiatives in his new role – business consultant, new ventures

(L) Srijib Mallik and Namrata Nandan (R)

TBWA\India has announced the appointment of two industry experts Srijib Mallik, joining as Executive Director and Head of Delhi operations, and Namrata Nandan, who will lead the Mumbai operations as Executive Director.

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Govind Pandey, Group CEO of TBWA\India, said, “We have been one of India’s most awarded creative agencies in recent times. We now seek to build on this with a growth agenda that will be driven by Srijib and Namrata. Our operating system of Disruption® is uniquely designed to help challenger brands find their next orbit of growth in these disruptive times.”

Mallik has over 20 years of advertising and marketing communications experience in both national and global roles across India, Singapore, and London, at agencies including W&K, Bates, Publicis, Saatchi & Saatchi, CLA and JWT. He has worked on a wide variety of brands including Pepsi, MTS, Nokia, HP, Cisco, Pizza Hut, Royal Enfield, and General Motors.

Mallik will take over from Hari Krishnan, who will now head new growth initiatives in his new role – business consultant, new ventures. Mallik joins TBWA\India from Creativeland Asia where he was Chief Operating Officer.

Commenting on Mallik, Pandey said, “Srijib has a unique way of seeing our business from an intersection of product and business model perspective. He brings in a valuable perspective because of his really diversified experience across geographies, the nature of roles and industries. NCR is a region of opportunity and we look forward to his leadership.”

Nandan joins TBWA after starting her own agency, Conviction Brandworks, and has a rich experience of over 25 years in advertising, with an illustrious career spanning local and global networks including Enterprise, Y&R, Ogilvy, JWT and McCann, where she led the agency’s Mumbai and Bangalore operations.

She has helped market many successful brands including Colgate, Unilever, Marico, L’Oreal, Piramal Health, Stayfree, Asian Paints, NDTV, Radio Mirchi, TVS Motor Company, Britannia, ITC Foods and Tata Global Beverages etc.

Commenting on Nandan, Pandey said, “Namrata knows how to thrive in change and deal with complexity. She has already made an impact on client partnerships in the short time since her arrival, and we look forward to growing Mumbai by building on that and making it a really progressive and solid agency.”


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