Motivator India bags MilkLane's media mandate

Motivator India has announced that it has won media mandate for the industrial-scale high-quality milk collection and supply platform, MilkLane. This relationship will start by handling the launch of the brand Nutrinos. Motivator India will manage offline and online media for MilkLane.

Commenting on the appointment, Vivek Sharma, Marketing Lead, MilkLane Dairy Services, said, “Nutrinos is creating a new RTE product category with fortified dairy products with a focus on growth and development of kids. The mandate is interesting and niche – with Motivator’s expertise in developing new brands and their varied portfolio of clients, they align well with our strategic marketing tasks. We have our work cut out for us in establishing the Nutrinos brand in the market as the most loved trusted and loved dairy brand in India.”

Mausumi Kar, Managing Director, Motivator, India, said, “We are delighted to partner with MilkLane as they set up to redefine the dairy supply chain, delivering high quality, toxin-free milk at scale to consumers. With Motivator’s expertise and proven track record of working with businesses, especially emerging brands pivoting their trajectory from start-up through scale-up, this promises to be a mutually fulfilling association. We are privileged by this opportunity and look forward to playing our part with gusto, in MilkLane’s brand journey.”

Speaking on new partnership, Rajiv Khurana, Chief Growth Officer, Motivator India, said, “Our team is thrilled to partner with MilkLane which is committed to supplying high-quality dairy products, PAN India. In this mutually beneficial partnership, we ensure that with our expertise in scaling up businesses we will create awareness on Nutrinos as a market leader in providing nutrition and good health. Looking forward to this new journey with the MilkLane team.”

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