L&K | Saatchi & Saatchi has announced a new addition to its planning function and has roped in Disha Pinge as Vice President. She will be based in Mumbai and will report to Snehasis Bose, Executive Director - Planning.
Pinge joins the agency post her stint as an independent brand consultant to clients supplementing their marketing teams in brand creation, design strategy, new product planning, campaign and social media planning. She has over eight years of planning experience and has also worked for other agencies including Publicis India, Leo Burnett and Creativeland Asia.
Welcoming Pinge to the team, Bose said, “In light of the significant wins L&K | Saatchi & Saatchi has made in the last few months, I was looking for an above-the-usual Planning lead. And Disha with her inherent work-style of owning the client’s business (at times as much as the client!), stood out unequivocally!”
Sharing her views on joining the agency, Pinge said, “In the last couple of years, an overwhelming majority of the campaigns I've loved, have been from L&K | Saatchi & Saatchi - strategically sound and creatively delightful work that's a rarity today. It's a great mix of challenging brands and I can't wait to sink my teeth in!"
Prior to venturing out on her own, Disha was AVP – Planning at Publicis Worldwide where she played a key role in ideating and strategizing solutions for brands like Zee Café, &Flix, MX Player, Lakme, SKODA, Kingfisher Ultra and Ultra Max, among others.
Prior to that, she was the Creative Director – Strategy at Creativeland Asia where she led the strategic thinking on key accounts for the firm ranging across categories including brands like including Godrej Expert, Cinthol, Godrej Protekt, Godrej aer, Havmor Ice creams, Pepsodent, Godrej Appliances, Taj Hotels & Resorts, and the South African hair colour portfolio - Inecto and Renew among others. She was also the Brand Strategy Associate at Leo Burnett India and handled the strategic planning on Whisper, P&G across India and the Philippines.