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BrandZ Top 75: HDFC Bank remains the most valuable Indian brand, total value of top 75 brands drops by 6%

LIC, Tata Consultancy Services, Airtel, Asian Paints, Kotak Mahindra Bank, Jio, Flipkart, Paytm also among the top brands

HDFC Bank has retained the top position among BrandZ Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. HDFC Bank topped the list for the seventh year in a row, with a brand value of $20.3 billion. This was followed by LIC, Tata Consultancy Services, and Airtel.

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However, the total value of the BrandZ India Top 75 brands fell by 6% in 2020. “This year’s ranking was worth $216 billion in brand value, a decline of 6% over last year, driven largely by a slowdown in the brand value of companies in the banking and automotive sectors. Despite the overall decline in brand value of the Top 75, 26 brands increased in value and five were new entrants. India’s top brands also performed well against other countries where declines in total brand value were much greater,” said the report.

David Roth

David Roth, CEO of The Store WPP, EMEA and Asia and Chairman of BrandZ, said, “Brands globally are being tested by the pandemic, especially in countries such as India where the economy was slowing down prior to COVID-19. Many Indian brands have risen to the challenge and demonstrated their ability to innovate and adapt in ways that are world-class. Our analysis proves that convulsively once again that companies who invest in brand building are better placed to survive such challenges and come out stronger.”

Retail, Personal care, and Telecom are the fastest growing sectors with new entrants in top brands list including BSNL, Dove, and Closeup. Reliance Retail witnessed a 102% growth in a year-on-year increase in value.

Airtel grew 36% in its brand value over the last year and is now the most trusted brand while Jio’s value increased by 26%. BSNL also became a new entrant in the list and contributed $25.5 billion in the ranking. “As the sector continues to consolidate, local players will become more important and will need to continue to innovate for future growth,” said the report.

Preeti Reddy

Preeti Reddy, CEO - South Asia, Insights Division, Kantar, said “The performance of retail, telecom, and FMCG brands have shown that being agile in times of crisis is critical for growth. Brands need to constantly innovate in order to survive and re-purpose themselves for the future, or risk being left behind. Those brands who continue to drive transformation, not just digitally, but in the total experience they deliver to meet consumer needs, will create opportunities to increase their value in the future.”

BrandZ Top 10 Most Valuable Indian Brands 2020

Rank 2020

Brand

Category

Brand Value 2020 ($M USD)

Brand Value Change

1

HDFC Bank

Banks

20,262

-11%

2

LIC

Insurance

18,294

-9%

3

Tata Consultancy Services

Technology

14,582

-20%

4

Airtel

Telecom providers

13,942

36%

5

Asian Paints

Paints

7,972

14%

6

Kotak Mahindra Bank

Banks

7,215

-6%

7

Jio

Telecom providers

6,876

26%

8

Flipkart

Retail

6,529

40%

9

Paytm

Payments

6,272

50%

10

State Bank of India

Banks

5,387

-36%

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