Big Ganga brings season 4 of cookery show 'RojHoyiBhoj'#SwadKeSath this festive season

Bhojpuri GEC Big Ganga in the Hindi heartland brings back the fourth season of ‘RojHoyiBhoj’ #SwadKeSath - Hotel Ke Bhoj, Ghar Pe Paki Roj. The specially curated season of the cookery show will help viewers make festive and special items at home in an easy manner.

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Ensuring that their audience doesn’t miss out on the festivities, the show started on September 7 from Monday-Thursday, 4 pm. The season will have popular Chef Ripu Daman Handa along with other popular celebrities of the region such as Kajal Raghwani, Anjana Singh, Smriti Sinha, Gunjan Pant, Richa Dixit, Priyesh Sinha, Nisar Khan and alike.

The show in its latest season aims to spread a joyful sense of togetherness and happiness in these trying times. Taking part with full zest, the chefs and participants will explore and learn to make new dishes that come straight from the kitchens of popular restaurants.

Audiences will be presented with easy-to-cook recipes of regional delicacies prominent during the great Indian festive season that include Navratra, Diwali, Chhath, Karwa Chauth among others. Keeping it topical, the show will also feature special cooking weeks -- immunity builders’ food week, couples’ cooking week -- so that the content is relatable as well as serves the need of today.

Samrat Ghosh, Cluster Head East, Zee Entertainment Enterprises Ltd., said, “The lockdown has presented an uncertain halt to everyone’s life. There is a sense of monotony and boredom among people as we try to come out of these trying times. The next two-three months are the most celebrated months across India and we really wanted to come up with something that can bring everyone together and what’s better way to do that other than with or via food and hence the fourth season of our most loved cookery show. We have curated this season, especially with respect to the viewer mindset today where they are missing special meals or food items from outside and they want to cook them at home only now. Thus the unique concept of Hotel Key Bhoj, Ghar Pe Paki Roj. We are certain that like all our other renowned properties, this too will find its place in the hearts of our audience and will entertain them wholeheartedly.”

Speaking on the fourth season, Amarpreet Singh Saini, Business Head, Big Ganga and Zee Biskope, said, “RojHoyiBhoj #SwadKeSath is unique cookery show that blends the extravagance of the outside food world with the simplicity and comfort of our homes. The fourth season of the series is created, especially keeping our viewer needs as of today. Starting from helping them make special dishes at home, to showcasing health food that help build immunity in today’s time, to showcasing special episodes where husband, men participate in cooking to share the load of women in the kitchen today. Everything has been designed to make it relevant in today’s pandemic-affected times. With such relevance build and added celebrity power, we are sure the show outshines its previous records itself.”

With more series like Ding Dong Dandiya - Navratra special, Deepwaali Carnival - Deepwaali special, Chhathi Ghate Ganga and Jai Chhathi Mayi - Chhath special among others, the channel is all set to redefine entertainment and original content for its regional audience.

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