Update Geotarget elevates Prabeer Patankar as Head of National Sales

Update Geotarget, a regional-focused, narrowcasting TV advertising free-to-air platform, has promoted Prabeer Patankar as Head of National Sales.

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In his new role, Patankar will be responsible for overall national sales and will now report to Sharad Alwe, Managing Director, Update Geotarget. The announcement emphasises Update Geotarget’s objective to enable marketers with effective narrowcast services Pan India with their 2500+ hyperlocal channels and set top box solutions.

Prior to his new role, Patankar led the sales for the North and South region. He was instrumental in building the business ground up in the last 10 years for Update, with his 24 years of experience in media sales and prior engagements in reputed media houses such as HT Media, Herald Publications and Navabharat Press Pvt. Ltd

Sharad Alwe

Alwe said, “As we look forward to festive and brighter future ahead, we are fast-tracking ‘transformation’ which is true to our DNA over last 25 years. We are clear on our strategic priorities, strengthening our connections with a growing universe of clients, agency, brands and partners in the marketing ecosystem. To be able to do so, we needed a passionate leader and strong structure within our organisation to continue our path to greater success.

“Prabeer is a very hardworking and passionate leader who knows how to work as one team. He has the required ability to ensure flawless and timely delivery. These past months Prabeer has been the backbone of the company, be it team management or ensuring smooth business. Under his guidance and experience, we are assured to foresee a better future.”

On his advanced role, Patankar said, “I am delighted and grateful to Update Geotarget for giving me this opportunity. With brands adapting their strategy to the post-Covid environment, they are focusing more than ever on Geo-targeting. NTO has not made their life easy either, shrinking the actual ‘on-ground channel availability’ of their main stay channels. I think this is our window; our hyper local channels are more relevant than ever for advertisers. We should see good traction before this financial year ends.”

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