Data-driven integrated media and marketing agency, The Marcom Avenue, has appointed Nitesh Agarwal as Associate Director, Digital Operations. Agarwal will be responsible for the overall management and growth of The Marcom Avenue India. He will report to Divanshi Gupta, Director, The Marcom Avenue, and advance the digital marketing portfolio of clients and lead the digital marketing team to deliver favourable results.
Prior to this, Agarwal was with ANTS India and has previously had stints with JWT and Leo Burnett, where he worked with top-tier brands such as OLX, Snapdeal, Baba Elaichi, Apollo Tyres, GSK, Horlicks, ITel India, Tata DoCoMo, among others. With 7+ years of experience, his expertise lies in digital media, consumer behaviour, creative content marketing, brand strategy, brand consulting, team management and improving agency-client relations.
Gupta said, “The Marcom Avenue has been consistently moving forward with new clients and is reckoning to reinforce its operation and brace up the team under Nitesh’s leadership. He carries with him a future-forward approach and a vast experience in digital creative strategy and planning, and team building, which will add immense value to both our many clients and the team while pacing up the client delivery. In these difficult times, our commitment has been delivering industry-leading and ROI-driven results to our clients, and the new thought leadership that comes with Nitesh will help further the goal.”
On his appointment, Agarwal said, “The Marcom Avenue has been able to build the digital footprint of its clients from scratch to a level that their sales and brand reach is now completely linked to digital. Their global expertise, digital prowess, and the unique ‘dare to think different' strategy makes it the most agile and future-ready agency. I look forward to this opportunity and an exciting journey with The Marcom Avenue."