Onsitego, an after-sales services company for personal devices, small and large home appliances, has named BBH as its new strategic and creative partner.
BBH’s appointment comes as Onsitego embarks on its next phase of growth. BBH will be tasked with developing a strong brand idea and influence its culture.
The agency will closely work with Onsitego’s marketing team to infuse the brand experience with fresh thinking, charting out an integrated communications strategy that will further fuel this growth and cement its position as the category leader.
Kunal Mahipal, CEO of Onsitego, said, “We are glad to give BBH the mandate for 360-degree creative services and are excited to work with a very talented team. The team has demonstrated a clear understanding of our business and appear equipped to meet our aspirations head-on with fresh insights and thinking for the brand.”
Arvind Krishnan, Managing Director, BBH India, added, “Onsitego is an amazing business and a well-kept secret when it comes to consumers. We want to change that. We are excited about the prospect of building the brand with them and helping them with their next chapter of growth. The mandate is to help design the entire experience of the brand and use every touchpoint to generate momentum for the business."
Founded in 2010 by IIM-Bangalore alumnus Kunal Mahipal, Onsitego has grown in the after-sales services industry with more than 6 million customers. The company works with retailers, marketplaces and consumer finance companies in India.
BBH India works with a diverse portfolio of brands like Audi India, Taco Bell, Parachute, Nihar Naturals and Discovery Plus among many others. BBH is part of Publicis Groupe.