Digital-first integrated marketing company Gozoop has successfully retained the digital duties for Zee Zindagi, one of India's leading entertainment networks. As part of the digital duties, Gozoop will manage the brand’s presence across social media and other digital platforms.
Zee recently brought back Zindagi to reinforce its commitment to bring forth the multi-cultural narratives that resonates with audiences, with the belief in its philosophy that art knows no nation, boundary or religion.
The mandate entails strengthening the brand’s digital presence and creating new avenues for consumer engagement along with providing out-of-the-box communication strategies to strengthen brand awareness on digital platforms, including social media and search engines. The long-term association aims to integrate digital presence across platforms and build content seamlessly across all platforms.
Shailja Kejriwal, Chief Creative Officer, Special Projects, Zee Entertainment, said, “Zindagi has always been appreciated for its premium content and culturally rich stories. As we now expand our content offering, it is important to have the right partners who will help us strengthen our further growth. The team at Gozoop mirrors our vision and we are confident their expertise will significantly add to our journey.”
Ahmed Aftab Naqvi, CEO and Co-Founder, Gozoop, said, “Over the past few months, OTT platforms have witnessed significant growth and usage. With years of proven experience in crafting stories, especially for the digital ecosystem, Gozoop is proud to partner with Zee Zindagi to help it accelerate and win in this new world.”