Fever Network (operated by HT Media Ltd.), which comprises Fever FM, Radio Nasha and Radio One, is live with its next big property ‘Digital Idol’ — a digital musical talent hunt show. After the success of 100 Hours 100 Stars, Fever Network is back with a property to identify and give a platform to the eruption of talent on digital.
Digital Idol will give the listeners of Fever FM and Radio Nasha a chance to become online sensations by unleashing their hidden singing talents. The beauty of this property is that anyone can participate straight from the comfort of home. The contest would be open to all age groups. The show features names from the music industry as judges — Amit Trivedi, Palash Sen, Tulsi Kumar, Dhvani Bhanushali, Akasa and Richa Sharma. They will evaluate and groom contestants as they fight it out to become India’s first Digital Idol.
The registrations for Digital Idol are now open. In order to participate, the contestants have to record a 60-second video singing a song and WhatsApp it on +91-8080104104 or upload it on their social handles with #DigitalIdol.
Harshad Jain, CEO, Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd., said, “I am very excited to roll out this project. India as we know is a land full of diverse talent. Digital idol is a one of its kind, musical talent hunt which will provide a platform for budding singers to come to the limelight and showcase their talent from different corners of India. We are excited to see the talent pool of singers that come our way! The exciting line up of judges’ panel promises to make the show packed with glamour and entertainment!”
The campaign will go live on Fever FM, Radio Nasha and Radio One social handles.