Chef Sanjeev Kapoor informs consumers on benefits of natural oils in spices in Tata Sampann #SpiceUpYourHealth campaign

The distinctive uses of diverse spices have been a traditional characteristic of India’s culinary cultural appeal. While usually chosen to enhance richness in aroma and flavour, spices, in fact, are known to infuse numerous health benefits into our daily meals. To that, while consumers are aware of spices being great health enablers, how aware are they of the fact that the presence of natural oils in spices are essential in preserving its beneficial health properties?

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To educate audiences on this sharp insight, Tata Sampann Spices has launched its latest integrated marketing campaign, #SpiceUpYourHealth. The campaign’s core message focuses on informing consumers how inherently present natural oils are known to enrich spices with essential health benefits.

The campaign is conceptualised by Leo Burnett India.

Today’s consumer is more health-conscious than ever and takes a deep interest in making all the right choices towards ensuring a healthy lifestyle. The campaign highlights this by not only showcasing the diverse goodness behind using spices in daily meals but also educating consumers on the crucial role natural oils play in preserving the spices’ aroma, taste, colour and, most importantly, innate health benefits.

The new campaign TVC reaffirms the brand’s promise of delivering Sarvagunn Sampann ingredients with natural goodness. This brings to light how the brand delivers a range of authentic spice ingredients to enrich every meal of the consumer by not interfering with the state of natural oils that are responsible for the beneficial health properties of spices. The campaign features brand ambassador Sanjeev Kapoor who through an informative tone increases consumer awareness about the need for consuming spices that retain their natural oils in order to experience a Sampann culinary delight.

The campaign TVC will be launched in Hindi, Marathi and Bengali and will be rolled out using a creative mix of marketing mediums including print, broadcast, and digital.

Commenting on the launch, Richa Arora, President, Packaged Foods, Tata Consumer Product, said, “With the growing importance of boosting one’s immunity backed by a ‘for better’ and ‘nutrition first’ approach in India,  we are seeing spices become a focal point among household kitchens. For Tata Sampann, we have since launch, positioned the household Indian spice box as a treasure chest of traditional wisdom with multiple health benefits. Our new campaign continues with this theme by educating consumers on the importance of natural oil as a key quality marker that gives spices their characteristic goodness for numerous health benefits. We also understand the homemaker’s need of the hour in fortifying the family’s health and hence our focus is to reiterate our brand’s commitment to delivering superior quality products packed with wholesome goodness.”

She said, “We believe #SpiceUpYourHealth will educate and encourage consumers in using the right quality spices with natural oils intact, especially at a time when we are seeing a strong revival in the traditional Indian food wisdom as families bond over home-cooked dishes as a healthier and happier experience at home.”

Speaking about the campaign, Sachin Kamble, National Creative Director, Leo Burnett India, said, “Today more than ever we need to focus on the quality of food we eat. And an important part of the Indian kitchens is our spices. Spices are a treasure trove of wellness and Tata Sampann ensures only the best for its consumers. And who better than celebrity chef Sanjeev Kapoor, who with his years of experience can authentically tell the difference between good and the best to explain this. Our campaign hopes to help educate the consumers about the importance of quality in spices and opt only for the best for themselves.”

Taking the brand philosophy forward that promotes the idea of natural goodness for a healthy and balanced life, the campaign highlights how ‘Sarvagunn Sampann’ Tata Sampann Spices are in offering wholesome goodness to every meal.

Tata Sampann Masale with Natural Oils TVC:

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