The pharmaceutical company Sun Pharma has announced Wavemaker India as its media partner. Wavemaker India will manage integrated media mandate for Sun Pharma in India. The account was won in a multi-agency pitch. The incumbent on the account is Starcom.
Some of the major brands under Sun Pharma’s umbrella are Volini, Revital and Pepfiz.
Commenting on the win, Ajay Gupte, CEO – South Asia, Wavemaker, said, “This is a proud moment for us. We are super excited to partner with Sun Pharma and confident that with our understanding of winning new consumer growth segments, backed by insights and precision capabilities, we can help Sun Pharma further strengthen its growth journey in India”.
Shekhar Banerjee, Chief Client Officer and Head – West, Wavemaker India, said, “We are delighted to start our partnership with Sun Pharma. Powered with our consumer journey data, our expertise in analytics and some great talent at Wavemaker India, we believe we will be able to identify more growth levers for Sun Pharma brands. Extremely thrilled for an exciting journey ahead with Sun Pharma”.
Sun Pharma is the world's fourth-largest speciality generic pharmaceutical company and India's top pharmaceutical company.