Consumer health and hygiene company RB has announced the launch of a global initiative to generate high-quality scientific research-based evidence to inform public health recommendations and promote behaviours that improve global hygiene.
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The Reckitt Global Hygiene Institute (RGHI) is a public health research and innovation hub that will bridge epidemiology, public health, and behavioural insights to generate practical, high-quality scientific research that leads to enduring behaviour change.
“The Covid-19 pandemic has pushed public health to the top of the global agenda. At RB, we see the need for a new paradigm that brings together the highest quality scientific-based evidence and informed public health recommendations to generate large-scale behaviour change for a cleaner, healthier world,” said Laxman Narasimhan, CEO of RB.
“Today we’re announcing our commitment to convene a group of multi-disciplinary experts who, like us, believe real change on a global scale is within reach if we translate science-based evidence and consumer behavioural insights into sustainable hygienic practices that can be adopted globally. This ambitious goal is the result of our belief that the highest quality hygiene is a right and not a privilege.”
RB’s commitment to global hygiene research and education includes:
Through the establishment of a fellowship programme with leading universities, RGHI will generate practical, informed public health research and recommendations that champion global hygiene as the foundation of health. The RGHI Governing Board will determine specific areas for research and will work with the Expert Panel to award the fellowships to promising early career academics, who will become Reckitt Fellows. In addition to the fellowships, the Institute will award grants to institutions for open, collaborative, cross-functional research. The Expert Panel will further define the parameters of these awards.
RB has announced the founding members of the Governing Board and Expert Panel including:
“The purpose of RB—to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world—resonates more than ever in the current environment. I am excited to work with the Expert Panel and combine the deep experience in their respective fields with RB’s expertise in hygiene and consumer behaviours,” said Simon Sinclair, RB Chief Safety Officer, who has been named Executive Director of RGHI. “We look forward to partnering across disciplines and geographies to generate the information necessary to support the right behaviour changes for a healthier world.”
Updates about RGHI are forthcoming as additional details about the initiative are confirmed. The formal launch of the Institute will be in the autumn of 2020.