Mother Dairy forays into bread category

Dairy brand Mother Dairy has announced its entry in the bread category as a quick and nutritious option for breakfast staple. The brand has further expanded its breakfast basket with its own range of sandwich bread, brown bread and a first in the category, milk and fruit bread for kids. The newly introduced range also strengthens its breakfast portfolio as a source of protein with low fat content.

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Mother Dairy offers products spanning across fruits, vegetables, edible oils, milk and dairy products and packaged sweets to the consumers.

The bread launch comes close on the heels of the successful Haldi Milk, which is a testimony to Mother Dairy's agility and consumer-centric approach when it comes to product innovation.

“To leverage the existing robust network of booths across Delhi-NCR, Mother Dairy is bringing nutritious, safe and good quality range of breads to its consumers of the region as a convenient food option for all age groups,” said Sangram Chaudhary, Managing Director, Mother Dairy Fruit and Vegetable Pvt Ltd.

“Apart from convenience, bread is also considered a staple food option for breakfast as it is ready to eat. Mother Dairy already offers milk, butter, cheese, curd and fruits. With bread, we also want to raise awareness about breakfast and how it is the most important meal of the day. It has been found that one out of four Indians in metro cities, skip breakfast, which could lead to chronic diseases,” Chaudhary said.

The bread range in Phase-I will be available at approximately 1,800 exclusive outlets of Mother Dairy and Safal F&V across Delhi-NCR.

“The bread market in India is localised due to logistical and supply chain issues. For Mother Dairy, this has never been a challenge because of our existing network. Hence, having bread in our kitty was a natural fit,” Chaudhary added. The company is also exploring at a larger bakery play.

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