Independent digital-first creative agency IdeateLabs has bagged the creative and digital mandate for Jalesh Cruises, India’s first premium cruise liner. Winning the mandate after a multi-agency pitch, the agency will be responsible for driving both the creative and digital strategy and execution for Jalesh Cruises.
The agency caters to various top-notch brands as well as award-winning start-ups spread across varied industries such as BFSI, retail, lifestyle, FMCG, consumer durables, hospitality, real estate, and many more.
Jalesh Cruises is India’s first premium cruise that promises to create memories on every turn, at every shore. The mandate requires the agency to take care of brand communication, creative collaterals, digital presence, online reputation management, data analytics, and reporting, social media management.
Vrutika Dawda, Director, IdeateLabs said, “We are excited to work with India’s only cruise liner. In today’s age, digital is the primary source for all travel decision making and online search is the go-to channel when people begin to explore a holiday. It is our organisational motto to work with brands to help build engaging conversations between the brand and its customers. Helping Jalesh find the right Share of Voice and Recall among the holiday seeking audiences from India is our primary objective. We believe that the right content mix will help put the brand in one of the top options when it comes to planning a great Holiday for themselves and their loved ones.”
Jurgen Bailom, President and CEO, Jalesh Cruises, said, “With most consumers preferring to use online portals to search for and make their travel decisions, it became imperative to partner with a company that understands how the ‘digital’ media functions. We are happy to associate with IdeateLabs to build a strong presence of our offerings and implement digital marketing campaigns across platforms. We look forward to having a fruitful association.”
Jalesh Cruises, a brand of Jalesh Cruises Mauritius Ltd, is India’s first multi-destination cruise line that has the best of entertainment shows, adventure activities and exotic authentic cuisines packed with international hospitality on the high seas. The brand’s mission is to pioneer cruise holidays in India and touch, delight and fulfil the lives of a million Indians and make them travel worldwide by 2025.