Radio network FM Tadka is all set to promote original independent music. The Rajasthan Patrika group’s 18 city network has announced Tadka M.I.C, Musicians Independent Collective — a like-minded array of musicians who will actively promote original independent music and FM Tadka will play their songs in an exclusive fashion. Each hour through the day, the playlist will have special sweeps and new song launches will be promoted on radio, digital and print platforms of the Patrika group.
Gajendra Verma of 'Tera Ghata' fame; Shahid Mallya of ‘Ikk Kudi' and 'Main toh mar gaya oye'; 'Kabhi neem neem' singer Madhushree; Krishna Beaura who has sung 'Maula mere le le meri jaan'; music director duo Abhishek Amol are just a few names from the music industry who are happy to be part of Tadka M.I.C.
Gaurav S Karrir, National Programming Head, FM Tadka, said, “This is a bold move and timely too since we are changing the DNA of our music. The existing talent needs more opportunities for their creation while some are clearly ready to break the glass ceiling. We are committed to make this association deeper with committed play-outs and promotion.”
Madhushree said, “I’m looking forward to Tadka MIC; look out for my songs on FM Tadka.”
Shahid Mallya said, “This MIC concept is cool, I’m looking forward to creating more songs with this special MIC, we all artists have at our command.”
FM Tadka has committed properties like Tadka Kalakaar, Tadka Jamm Studio and Tadka Soul Studio. Tadka MIC is yet another step in making music talk.