The Crayons Network has won Punjab Tourism’s account following a multi-agency pitch. The agency will handle the creative, digital and media responsibilities for Punjab Tourism. The mandate for the agency is to reposition Punjab Tourism and plan a long-term road map to promote tourism in the state.
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Ranjan Bargotra
Ranjan Bargotra, President, The Crayons Network, said, “It is exciting to work on a destination that is well-established, yet to present it in a different light and take it a notch higher. He said that the agency is utilising the current crisis period to research and prepare the brand to face the post-Covid travel scenario.”
“The agency is currently working on a series of films and keeping the audience engaged on digital media,” he added.
The Crayons Network has a great portfolio of Tourism brands, which includes MP Tourism, Goa Tourism, Assam Tourism and J&K Tourism, among others. The agency has strengthened its office in Chandigarh by bringing in Brijesh Kashab, who has moved from Triton Delhi to head Crayons Chandigarh office and to service the Punjab Tourism account. The strategy and creative support will happen from Crayons, Delhi.
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