Chingari launches digital talent hunt show 'Chingari Star: Talent Ka Mahasangram'

Short video-sharing app Chingari has announced the launch of Chingari Star: Talent Ka Mahasangram, a digital talent hunt show where the best content creator will be awarded with prize money of Rs 1 crore.

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Besides, the best content creators from each state will win Rs 5 lakh for their selected video uploaded on the Made in India app. The shortlisted contestants and the winner will also earn recognition and fame through the contest.

Sumit Ghosh, Cofounder of the Chingari App, said, “The contest ‘Chingari Star: Talent Ka MahaSangram’ will be India’s first digital reality show. Chingari users will vote for the best content uploaded on the app and the all-India winner will be given Rs 1 crore. The competition is aimed at promoting desi talents and helping them fulfil their dream of becoming famous and rich. We are confident that people in large numbers will join Chingari to showcase their talent.”

The state- and national-level contests will be held in a span of 15-20 days each and content creators can make videos in any category of their preference — be it dance, songs, act, mimic, stand-up, or innovation.

Sumit Ghosh, Cofounder and Chief Product Officer, Chingari App, said, “The contest is open for all Indians, including those living abroad. Each participant would have to upload the performance in a 15-60 seconds video format. Shortlisted performers will get a chance to appeal for votes on national and regional news channels. To ensure transparency, the live count of votes will be run on the leaderboard of the app.”

Here is how you can participate in the ‘Star of India’:

*Download the Chingari app: Download free Chingari app from Google Play Store or iOS Store and create your profile on the platform.

*Select your favourite category: Chingari has a wide range of offerings across dance, songs, acts, mimics, stand-ups, innovations.

*Upload your best video: Upload your best performance in a 15-60 seconds video format.

*Share it with friends: Get your contacts to appreciate your incredible talent.

*Ask friends to download the free app: Ask them to follow you to vote for you and give your video a Chingari (Like).

*Top 10 contestants from each state will be shortlisted: They will compete for Rs 5 lakh prize money for each state.

*Win Rs 5 lakh and compete for Rs 1 crore: One contestant from each state who has maximum Chingaris will win Rs 5 lakh and get a chance to compete in a national-level competition for the prize money of Rs 1 crore. Top 10 talents from each state will also complete for the top prize of Rs 1 crore.

*State winners to upload three new videos: Each state winner contestant will create three fresh videos on the Chingari appnice.

*Appeal for votes: Chingari will get the vote appeal videos done from each contestant, which will be shown on news channels (both national and regional).

*Winner announcement: After live count of votes, Chingari will announce the winner on August 25 of the national-level contest.

The indigenous platform has also invited Indie music composers to upload their creations on the free platform with a promise to give them distribution and pay them on the basis of the reach of their song. Chingari will also provide revenue share to composers for the songs that become popular on the app.

Meanwhile, the user base of Chingari has been soaring sky high with the app garnering 20 million downloads within a month. The app has also been trending on the Google Play Store for nearly a month now.

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