With the auspicious month of Sawaan here, Big Ganga, a Bhojpuri GEC channel in the Hindi heartland, from Zee Entertainment Enterprises, has started an engaging Shravan line-up from July 6. Conceptualised around the theme of Shiv Sawaan Aur Ganga, it will have a bouquet of content offerings that include Mahadevi, Trikaali, Kanwar Ke Power, Jai Bholenath, Mast Malang Bhole Baba Ke Sang and Sidhe Devghar Se among others. The line-up has been curated with the intent to cater the both entertainment and devotional quotient while entertaining the ardent Shiv devotees in Bihar, Jharkhand and UP regions.
One of the most interesting offering of the channel, Mahadevi is being telecast from July 6 at 7 pm primetime. The social-mythological show, an enthralling tale of devotion and miracles, revolves around a girl named Sundari, who works at the temple in a tiny village that her family depends on for their livelihood. However, Sundari doesn't believe in the Goddess, much to the dismay and anger of a lot of people, including her family. Sundari's disbelief towards the Goddess goes deep into her past incarnation as Princess Rajeshwari, a great devotee of the Goddess. She will be blessed with supernatural powers that she shall use to protect the villagers from anti-social elements. Another fictional offering, Trikaali is a supernatural soap opera which showcases the journey of a girl named Trikaali, a devotee of Goddess Kali who is blessed with special powers to foresee future. The show stars Gourab Roy Chowdhury and Shruti Das. The concept of the serial is unique as the protagonist can foresee the future events. The show will be telecast in July at 10 pm slot.
The channel will also be broadcasting Kanwar Ke Power, which is a song-based show comprising Kanwar songs crooned by deep-rooted singers from the region. It will have original entries from celebs/independent folk singers from the region who can submit their Shrawan videos songs to the channel to be played. Catering to all age groups, the one-hour after Aarti special is being broadcasted daily from July 6 onwards from Tuesday-Sunday, 7-8 am. Another line-up Jai Bhole Nath, a devotional musical show, will also hook the viewers, wherein untold stories of Shiva will be narrated by two anchors playing the role of Shiva and Parvati along with album songs of the celebrities on the show. Spanning 15 episodes, it is being broadcasted from July 6 at Monday-Saturday, 4-5 pm. There will also be a musical aarti segment, ‘Sidhe Devghar Se’, where viewers can catch-up on live morning Aarti and Sringar from the Devghar temple. Started from July 6, the show is catering to all age groups daily for 10 minutes at 7 am.
The line-up also includes a weekend musical event Mast Malang Bhole Baba Ke Sang. This time around, it will feature superstars like Manoj Tiwari, Pawan Singh, Khesari, Malini among others who will come in pairs every weekend. Broadcast every Sunday 8-10 pm, it will be entertaining all age groups daily for two hours.
Samrat Ghosh, Cluster Head, East, Zee Entertainment Enterprises, Limited (ZEEL) said, "Right from our inception, we've been a viewer-centric channel and see to it that we keep our viewers entertained and their mood elevated, especially in these testing times. With a healthy population in the area engaging in a host of devotional activities, we found it best to curate such a thought-driven line-up that helps them overcome this unsettling environment and relax their mind and body. We've timed the show perfectly to their viewing preferences that shall see them start the day with devotional songs that sets the tone for them to have a cheerful day. It's all the more important for us to showcase a high sense of responsibility and display that we do care for our audiences and we're glad to have done so through this line-up."
Amarpreet Singh Saini, Business Head, Big Ganga and Zee Biskope said, said, “As a brand that is known for its original content, we have tried our best to entertain the viewers of all age groups with the content they can relate with the most. Since Shrawan is one of the most-celebrated festivals in North India, the onus lies on us to come up with offerings that Shiv devotees can cherish with their families throughout the fasting and worshipping period. The line-up has been carefully curated for the viewers who constantly on the lookout for devotional content to relive the spiritual side while calming their mind and body. Most of these line-ups are very exciting due to its topical nature and will further offer a visual treat to the viewers. We are very positive that the line-up will be well received among our viewers as well as stakeholders alike who are looking to reach out to the audience and keep themselves indulged through such kind of content.”