Times Internet launches M360 Publishing Platform to help digital publishers

To resolve rising complexities in digital publishing — both in terms of technology and monetisation options, Times Internet has launched the M360 platform that will help Indian publishers navigate a dynamic digital media landscape with an end-to-end solution.

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M360 enables cross-platform publishing, content personalisation, audience insights, and free-and-fair advertising at scale. This "Software-as-a-Service(SaaS)" platform is designed to integrate comprehensive publishing capabilities with a seamless experience and is now available at a competitive price along with a cost-efficient ad revenue share.

As the most comprehensive publishing platform in the world,  M360’s Content Management System provides the convenience of being both simple and reliable and is integrated with major platforms like Google AMP, Facebook IA, and Apple News. It sports an intuitive Website Builder and an advanced Machine Learning-backed content intelligence engine that drives contextuality and provides every avenue of monetisation under a single umbrella with seamless access to the Colombia Audience Network and Data Management Platform (DMP). This enables publishers to build unique audience profiles for precise targeting, directly sell slots, and engage with premium programmatic revenue partners, or choose from a roster of quality ad-networks for their campaigns.

Puneet Gupt, COO, Times Internet, said, “Technology has become an intricate part of publishing — from authoring to hosting, to personalised layouts, algorithms, faster load time and monetisation — consuming disproportionate bandwidth of publishing teams and organisations. Built over the very same components that power The Times of India Digital, M360 aims to bring these technology gains to the smallest of the publishers allowing them to focus on bringing great content to their readers.”

Arjun Satya, Co-founder of M360, added, “M360 is a world-class SaaS platform built in India that helps publishers develop engaging content through its CMS, grow traffic and drive personalised ad campaigns, thereby increasing effective CPM. With the increase in ad revenue along with reduced engineering and IT costs, our publishers on M360 are seeing a 40-60% increase in their operating profits than before.”

M360 leverages Times Internet's premium ad network, Colombia, to monetise its publisher traffic. With more than 15 Bn personalised feeds across content and ads to over 470 Mn+ users across 110 publishers, the Colombia Audience Network has monetised 55% of digital news traffic in India for the last two years. It offers marketers the advantage of content recommendations, video, and native advertising to deliver a seamless and highly engaging content experience to its nearly half-a-billion loyal audience. M360's users also have access to a dedicated support team for rapid query-resolution and to help them make the most out of their monetisation requirements.

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