The Telecom Regulatory Authority of India’s New Tariff Order is proving to be the death knell for niche channels sooner than later. While AXN, AXN HD and FYI TV18 have announced their decision to discontinue their operations, Star India is slated to wrap up India’s oldest English general entertainment channel Star World. Highly placed multiple sources confirmed the development with BestMediaInfo.com.
The company is in the process of completing its impact study and yet to give one month’s mandatory notice to cable and DTH operators. But the announcement can be made anytime soon, said an industry source.
Star India launched Star Plus as English GEC in 1992, which was renamed Star World in 2000 after Star Plus became Hindi GEC.
Star World was a market leader in English GEC genre both in terms of viewership and revenues until the implementation of NTO last year. According to industry observers, the channel’s advertising revenues dropped to Rs 30 crore from Rs 100 crore after NTO while the subscription revenues did not pick up enough to sustain the operations of the channel.