To celebrate the spirit of World Pride Month, MTV India echoed the sentiments of millions to celebrate uniqueness in all forms and spread love, irrespective of sexual orientations, with #MTVWithPride.
In a series of posts on social media, #MTVWithPride used popular instances, characters and anecdotes from Bollywood movies to evoke the thought of ‘Spread Love, Not Hate’. Referring to iconic characters from the pop culture, the queer representation of these characters provoke the unconventional thought of choices that each individual can make in their lives. The short videos mirror reality with different situations and stereotypes attached with the LGBTQ community, through different yet common characters, encouraging people to not be like them and create a positive happy world for everyone. These evocative messages, pepped up with sarcasm and distinctive thoughts, communicate the need for an inclusive world that celebrates and respects the way of life for all our peers and loved ones. #MTVwithPride stands in support of the LGBTQ community and says ‘Spread Love, Not Hate’.
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