Mirum India is marketing automation partner of Lycamobile

Lycamobile has appointed Mirum India, a digital solutions agency, as its marketing automation partner.

Lycamobile is a mobile virtual network operator with an aim of providing low-cost, high-quality calls, texts and data. The company currently has over 16 million customers across 22 countries.

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Mirum India will be responsible for the implementation of Salesforce Marketing Cloud as part of the mandate. Mirum India is a Salesforce Gold Consulting Partner, with expertise across the entire stack of marketing cloud suite such as Social Studio, ExactTarget, Pardot, Datorama and DMP.

Mihir Karkare, EVP, Mirum India, said, “It’s a proud moment for us to be consulting the world’s largest international mobile virtual network operator. We resonate with Lycamobile’s mission to connect friends and families around the world and are glad to be a part of this journey. We are committed to support Lycamobile in achieving their business goals with the backing of our expertise and integrated services.”

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