GroupM gives additional responsibility to ITV MD Ajay Mehta to lead Kinetic

GroupM, the media investment group of WPP has announced Ajay Mehta, as Managing Director of Cinema (ITV) and OOH (Kinetic). Prior to this Mehta used to be the MD of ITV. Mehta will also be joining the GroupM India Executive Committee (ExCo).

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Mehta would be replacing Rachna Lokhande as she stepped down as CEO of Kinetic India after spending more than four years at the company.

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All the iTV teams along with the Kinetic leadership team will report to Mehta while he will continue to be based in Gurgaon and will report into Prasanth Kumar, CEO, GroupM South Asia.

Speaking on the development, Kumar said, “We are fortunate to be the leaders in both cinema and OOH practices and our goal and vision is to make it stronger and bolder. Our belief in OOH and Cinema related solutions for brands continue to be strong and while we are going through tough times, it is important to prepare as well as strengthen our offering. Ajay in his leadership role will focus on integrating the teams and prioritise focus on larger returns for clients and brands, shaping solutions that would provide an edge for our clients by collaborating with multi avenues like digital, technology and other media opportunities. I am confident his entrepreneurial skills and collaborative nature will help and lead the teams to larger strength.”

Mehta said, “I am very excited about this opportunity. The coming together of the two businesses is a huge opportunity for us to create new strengths and to be valued partners for our clients by delivering result-oriented solutions for them. I look forward to working with the two teams and to contribute to the growth of the Business.”

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