Eris Lifesciences signs Boman Irani as brand ambassador for Circa

The association aims at highlighting importance of an accurate and validated BP monitoring device

BestMediaInfo Bureau
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Eris Lifesciences signs Boman Irani as brand ambassador for Circa

Eris Lifesciences has announced its association with theatre and film actor, Boman Irani, for their Circa range of devices. The association is aimed at highlighting the importance of an accurate and validated BP monitoring device.

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The focus of the campaign is to encourage hypertensive patients to measure their blood pressure at home using a validated device while making an appeal to share their readings with doctor. The campaign theme #ShareYourPressure urges users to stop worrying about getting false reading and trust the device to share their pressure.

Boman Irani said, “It gives me immense pleasure to start this journey with Circa. For blood pressure management, the latest norms require a person to monitor it at least two times a day in the morning and evening. With technology advancing manifolds, it is only important for us to bring the same into our healthcare systems and adopt validated devices that can provide timely updates when required.”

The campaign will go live on social media channels this week in the form of short videos.

Amit Bakshi, Chairman and Managing Director, Eris Lifesciences, said, “Hypertension therapy is our second largest therapy and with cardiovascular being the No. 1 Chronic therapy, we are upping our ante by closing the loop with one of the most validated device for blood pressure management. We have world-class data in the form of ‘India Heart Study’ conducted on the same ‘Circa’ device further validating our commitment to Hypertension therapy.

“With Boman Irani on board, we feel this partnership with the brand will increase awareness around Home Blood pressure monitoring (HBPM) and bring more people to target Blood pressure.”

Circa is a compact, portable blood pressure measuring device with an accuracy that’s at par with the devices used by doctors. This device is sold all over the world as WatchBP Home by Microlife – a leading company in development and production of medical diagnostic equipment.

Validated Circa blood pressure monitors adhere to the protocols of AAMI (Advancing Safety in Health Technology), ISO and follows the guidelines set by American Heart Association, European Society of Hypertension and British and Irish Hypertension Society.

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Eris Lifesciences deals within the chronic and acute categories of the Indian Branded Formulations market such as cardiovascular, anti-diabetes, vitamins, gastroenterology, gynaecology, IVF and CNS.

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brand ambassador Boman Irani Eris Lifesciences Circa