Digi Osmosis has bagged the digital duties for Dharma Productions after strengthening its presence in social media marketing with Bollywood superhits such as Dilwale, Airlift, Ki & Ka, Gold, Kaabil, Gully Boy and the social presence of multiple production houses such as Excel Entertainment, Zee Studios, Bhansali Productions, T-Series.
The agency will propel the brand’s presence on social media with cutting-edge creativity, ideation, execution and promotion through unique digital strategies. According to the mandate, the full-service digital agency with expertise in entertainment, will conceptualise and strategise campaigns across Facebook, Twitter, and Instagram.
Manish Kumar, CEO of Digi Osmosis, said, “I feel extremely elated on this association with Dharma Productions, which has been a pioneer in producing premium content for linear and digital platforms across regions. Digi Osmosis excels in crafting and delivering digital innovations and solutions. We see this as a great opportunity for effective storytelling – one where content, technology, and data come together to help the channels reach out to their respective audiences, and make it a leading portal for Bollywood fanatics.”
Siddharth Kadam, Head of Marketing, Dharma Productions, said, “We were on the lookout for a future-facing digital agency to support our evolving needs and on-boarded Digi Osmosis keeping in mind the same. Digi Osmosis brings in fresh insights including business and thinking on the brand and we look forward to a fruitful partnership.”