Zee Biskope presents Family Chokha Film Festival, celebrates International Family Day

With the entire household now spending quality time together during this unprecedented time, family-viewing has contributed tremendously to the spike in TV viewership.

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Catering to this growing preference for family-based programming during the day, Zee Biskope, the Bhojpuri movie channel, curated a Family Chokha Film Festival with a special bouquet of family-based movies placed in the 9:30 am Family Chokha band till May 15. It started from May 11. Dulhin Ganga Par Ke is being telecast on May 14, Nirahua Chalal London will be screened on May 15. It is also planned around International Family Day celebrated on May 15.

Evoking the emotion of bonding and togetherness, the Family Chokha Film Festival is themed ‘Family ke liye kuch bhi karega’ – the zeal to contribute out of the way for the well-being of the family. The festival line-up includes super-hit titles from Bhojiwood’s most popular stars.

Amarpreet Singh Saini, Business Head, Zee Biskope and Big Ganga, said, “During these times, content will not only serve as an entertainment but its purpose will go beyond that – it will also act as a relief, a motivator, a psychological cushion when anxiety will be riding high in the day-to-day environment. At Zee Biskope, from the outset we have stayed true to our core brand philosophy of ‘rejoicing Bhojpuriyat to its unabashed best’. We will be super-serving the same through these special content line-ups on the occasion of International Family Day with handpicked movies that mirror the region’s culture and value system. This will ensure that sense of celebration doesn’t stop even if reality is a bit constrained right now.”

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