Vivo times its 'Make in India' logo with Modi's local call

Smartphone brand Vivo, has announced the winners of their ‘Make in India’ logo contest. Bringing to life the brand’s Make in India commitment, the winning logo, designed by Rahul Patel (a design enthusiast from Mumbai) and crowdsourced on Talenthouse India (A Division of Reliance Entertainment), will be printed on all Vivo devices, including the recently launched V19. This logo re-establishes the firm’s commitment to stay invested in the country and also reiterates that every vivo device sold in India is made in India.

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Vivo had invited enthusiasts to design a new logo in early November last year as part of their five-year celebration. The winner, selected from 3300 entries, will be rewarded prize money of Rs 5 lakh for the rights of their logo. Additionally, 10 runner-up winners will receive vivo devices.

Nipun Marya, Director, Brand Strategy, Vivo India, said, “It is a moment of delight for us to announce the winners of ‘Make in India’ logo contest. It was great to see participants unleash their creativity and share so many wonderful designs. I congratulate Rahul for winning the contest as his design was a perfect blend of all elements that represent India that were strategically placed into a gear mechanism.” 

“We, at Vivo India, have been aligned to the 'Make in India’ initiative since the beginning. The new logo design that will be printed on the box of all our upcoming devices reiterates our commitment to make India a manufacturing hub and reinstates our mission of being an internationally local organisation,” he added.

“We are happy to collaborate with Vivo on this creative initiative and we support their ‘Make in India’ focus. This campaign involved artists across India and this truly reflects the diversity of our nation,” said Nitin Lakhotia, SVP, Business, Talenthouse India (A Division of Reliance Entertainment).

The winners of the contest have been selected by Vivo India’s creative team and the Creative team of Talenthouse India (A Division of Reliance Entertainment).

Supporting the Government of India’s “Make in India” initiative, Vivo India has been manufacturing all its products in the country. Vivo has continuously strengthened its manufacturing capabilities in the country and recently announced an additional investment of Rs 3,500 crore in its upcoming manufacturing facility. The brand’s total investment In India for manufacturing devices will be at Rs 7,500 crore. As part of its absolute commitment to the Indian market, all devices that are sold in India are manufactured in India.

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