UN COVID-19 Response Creative Content Hub selects two entries from 22feet Tribal Worldwide

The UN COVID-19 Response Creative Content Hub, a joint initiative of The United Nations (UN) and The World Health Organization (WHO), has selected two entries from 22feet Tribal Worldwide, part of the DDB Mudra Group, to help stop the spread of Covid-19. The entries were submitted by the agency in response to UN’s open call to creators across the world.

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The World Health Organization (WHO), which leads and coordinates the global health response to coronavirus, invited creators/ artists across the globe to produce and submit artwork that will educate, uplift, and inspire individuals and communities through this global crisis. The creative brief was to create an impactful illustration, audio, video, concept etc. to convey one of the UN messages, such as personal hygiene, physical distancing, know the symptoms, kindness contagion, myth-busting and do more, donate.

An illustration talking about our ‘Everyday World Heroes’ and an 8-bit Game concept, ‘Saving Sumbo’, created by the team at 22feet Tribal Worldwide were some of the selected entries among a whopping 17,000 submissions from 143 countries in 20 different languages.

Speaking on the achievement, Debashish Ghosh, National Creative Director, 22feet Tribal Worldwide, said, “This is one of the reasons we came into the industry, to begin with, isn’t it? When the UN issued a call to arms and provided a tinderbox of tools, the challenge was inspiring - it tested our ingenuity to create something effective, accessible and shareable with a strong emotional tug. The fact that this was not tokenism fired us up even more. We are very proud to have contributed to this global effort.”

The selected entries:

Team credits:

Debashish Ghosh - National Creative Director

Rajivi Rao - Brand Lead (Content)

Manish Dhumale - Design Lead

Sumeet Wadekar - Senior Designer

Amarsingh Bhagat – Design Lead

Mohit Patil – Designer

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