Shemaroo Entertainment has launched its flagship Hindi General Entertainment Channel Shemaroo TV with simulcast of its content on Facebook. This is for the first time that an Indian television channel has run concurrently live (stream) online. The service was officially launched on May 1 at 6 am.
Facebook users will have access to live content aired on Shemaroo TV for one week on Shemaroo TV’s Facebook page. Simulcast on Facebook will allow Shemaroo Entertainment to reach a varied set of audience and showcase its channel content offering across various geographies.
Staying true to its brand philosophy of 'Badalte Aaj Ke Liye', Shemaroo TV is a perfect destination for viewers looking for family entertainment that has a blend of Indianness but with a modern feel to it. In the first week of the launch, Shemaroo TV will air the mythological series — Devon Ke Dev… Mahadev, Jai Bajrangbali, Mata Ki Chowki, followed by a daily dose of drama with Dil Se Dua Saubhagyavatibhavaand iconic sitcom of the '90s Zabaan Sambhalke. Moreover, the prime time will see romantic, family-drama shows and horror series such as Geet Hui Se Parayi, Sshh Koi Hai, to name a few. The channel has six hours of fresh content along with famous Hindi movies that will be showcased on weekends.
Hiren Gada, CEO, Shemaroo Entertainment Limited, said, "Shemaroo Entertainment is known to experiment and create new records in the media and entertainment space. With this unique and industry-first initiative, where our viewers will see Shemaroo TV live on Facebook, we hope to reach out to a new and wide set of audience and offer content that they would like to watch and enjoy in their free time."
Manish Chopra, Director and Head of Partnerships, Facebook India, said, "We are excited to see Shemaroo Entertainment launch its Hindi GEC Channel Shemaroo TV on Facebook. Simulcast of their shows on Facebook in the inaugural week, will not only bring back the magic of popular TV shows for people across India, but is also a unique way to expand visibility of their programming, at a time when lockdown and social distancing because of Covid-19 led people to tune into more TV and social media.”
Shemaroo TV will also air shows such as The Great Indian Laughter Challenge, Haunted Nights, Bharti Ka Show, Mata Ki Chowki and many more Hindi serials across varied genres, in the first phase of its launch. The audience can watch Shemaroo TV across DD Free Dish and all major DTH platforms in addition to watching on ShemarooMe.