According to the total readership on the basis of one month recall for magazines released by MRUC in Indian Readership Survey for the fourth quarter of 2019, India Today English continued to be largest read magazine across languages in the country. The weekly magazine from India Today Group recorded 2.7% growth over previous quarter while the growth over Q1 stood at 3.7%.
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However, India Today Hindi lost 5.5% readers in the latest quarter while the drop in its readers over the Q1 was 14%.
Among the top-20 magazines across languages, nine titles - India Today English, The Sportstar, General Knowledge Today, Diamond Cricket Today (English), Ananda Vikatan, Champak (Hindi), Filmfare (English - Monthly), Balarama and Kumudam - recorded growth over the previous quarter.
|
MAGAZINES
(Total Readership in 000s)
|
IRS Q1 2019
|
IRS Q2 2019
|
IRS Q3 2019
|
IRS Q4 2019
|
Growth over previous quarter
|
Growth over Q1
|
|
India Today (English)
|
9151
|
9156
|
9243
|
9493
|
2.70%
|
3.74%
|
|
India Today (Hindi)
|
7711
|
7456
|
7027
|
6641
|
-5.49%
|
-13.88%
|
|
SamanyaGyan Darpan
|
7493
|
6999
|
6395
|
5894
|
-7.83%
|
-21.34%
|
|
Vanitha (Malayalam)
|
7049
|
6811
|
6343
|
5886
|
-7.20%
|
-16.50%
|
|
Pratiyogita Darpan (Hindi)
|
6419
|
6076
|
5503
|
5184
|
-5.80%
|
-19.24%
|
|
The Sportstar
|
3437
|
3713
|
3796
|
3850
|
1.42%
|
12.02%
|
|
Meri Saheli
|
4682
|
4235
|
4020
|
3800
|
-5.47%
|
-18.84%
|
|
General Knowledge Today
|
3666
|
3666
|
3670
|
3726
|
1.53%
|
1.64%
|
|
Bal Bhaskar
|
3917
|
3685
|
3628
|
3617
|
-0.30%
|
-7.66%
|
|
Diamond Cricket Today (English)
|
2927
|
3211
|
3463
|
3590
|
3.67%
|
22.65%
|
|
Ananda Vikatan
|
3412
|
3394
|
3377
|
3428
|
1.51%
|
0.47%
|
|
Champak (Hindi)
|
3528
|
3342
|
3275
|
3365
|
2.75%
|
-4.62%
|
|
Filmfare (English - Monthly)
|
2740
|
2771
|
2881
|
3058
|
6.14%
|
11.61%
|
|
Grih Shobha (Hindi)
|
2783
|
3349
|
3269
|
3037
|
-7.10%
|
9.13%
|
|
Balarama
|
2526
|
2774
|
2665
|
2819
|
5.78%
|
11.60%
|
|
Diamond Cricket Today (Hindi)
|
2992
|
2951
|
2933
|
2754
|
-6.10%
|
-7.95%
|
|
Jagran Sakhi
|
2366
|
2363
|
2752
|
2738
|
-0.51%
|
15.72%
|
|
Kumudam
|
2631
|
2675
|
2611
|
2699
|
3.37%
|
2.58%
|
|
Sarita
|
3067
|
2835
|
2746
|
2546
|
-7.28%
|
-16.99%
|
|
Mathrubhumi Arogya Masika
|
2687
|
2802
|
2641
|
2496
|
-5.49%
|
-7.11%
|
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