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IRS Q42019: India Today English strengthens leadership

Among the top-20 magazines across languages, nine titles have recorded growth over the previous quarter

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BestMediaInfo Bureau
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IRS Q42019: India Today English strengthens leadership

According to the total readership on the basis of one month recall for magazines released by MRUC in Indian Readership Survey for the fourth quarter of 2019, India Today English continued to be largest read magazine across languages in the country. The weekly magazine from India Today Group recorded 2.7% growth over previous quarter while the growth over Q1 stood at 3.7%.

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However, India Today Hindi lost 5.5% readers in the latest quarter while the drop in its readers over the Q1 was 14%.

Among the top-20 magazines across languages, nine titles - India Today English, The Sportstar, General Knowledge Today, Diamond Cricket Today (English), Ananda Vikatan, Champak (Hindi), Filmfare (English - Monthly), Balarama and Kumudam - recorded growth over the previous quarter.

MAGAZINES

(Total Readership in 000s)

IRS Q1 2019

IRS Q2 2019

IRS Q3 2019

IRS Q4 2019

Growth over previous quarter

Growth over Q1

India Today (English)

9151

9156

9243

9493

2.70%

3.74%

India Today (Hindi)

7711

7456

7027

6641

-5.49%

-13.88%

SamanyaGyan Darpan

7493

6999

6395

5894

-7.83%

-21.34%

Vanitha (Malayalam)

7049

6811

6343

5886

-7.20%

-16.50%

Pratiyogita Darpan (Hindi)

6419

6076

5503

5184

-5.80%

-19.24%

The Sportstar

3437

3713

3796

3850

1.42%

12.02%

Meri Saheli

4682

4235

4020

3800

-5.47%

-18.84%

General Knowledge Today

3666

3666

3670

3726

1.53%

1.64%

Bal Bhaskar

3917

3685

3628

3617

-0.30%

-7.66%

Diamond Cricket Today (English)

2927

3211

3463

3590

3.67%

22.65%

Ananda Vikatan

3412

3394

3377

3428

1.51%

0.47%

Champak (Hindi)

3528

3342

3275

3365

2.75%

-4.62%

Filmfare (English - Monthly)

2740

2771

2881

3058

6.14%

11.61%

Grih Shobha (Hindi)

2783

3349

3269

3037

-7.10%

9.13%

Balarama

2526

2774

2665

2819

5.78%

11.60%

Diamond Cricket Today (Hindi)

2992

2951

2933

2754

-6.10%

-7.95%

Jagran Sakhi

2366

2363

2752

2738

-0.51%

15.72%

Kumudam

2631

2675

2611

2699

3.37%

2.58%

Sarita

3067

2835

2746

2546

-7.28%

-16.99%

Mathrubhumi Arogya Masika

2687

2802

2641

2496

-5.49%

-7.11%

Info@BestMediaInfo.com

IRS Q42019 top-20 magazines India Today English strengthens leadership
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