According to the BARC India data for Week 18 of 2020, HD channels have a viewership share of 13% on PrimaVU premium panel as compared to 4% on currency panel for NCCS A in megacities.
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BARC India launched PrimaVU Individual data in Week 15 that measures top 3% of Socio Economic Strata in 6 Megacities at 2+.
|
PrimaVU | Megacities
|
Week 18 (Imp’000)
|
Week 18 Share %
|
|
HD Channel
|
16501
|
13%
|
|
SD Channel
|
108148
|
87%
|
|
Total
|
124650
|
100%
|
|
CP NCCS A | Megacities
|
Week 18 (Imp’000)
|
Week 18 Share %
|
|
HD Channel
|
79524
|
4%
|
|
SD Channel
|
1831977
|
96%
|
|
Total
|
1911502
|
100%
|
Among the top-10 HD channels in Week18, Sony Entertainment Television HD was the most viewed HD channel with 15,27,000 Impressions followed by Star Plus HD with 13,47,000 Impressions.
Only HD Hindi news channel Aaj Tak HD was the third most-watched HD channel garnering 13,16,000 Impressions.
|
Prima VU | Megacities Universe | Top 10 HD Channels | Imp'000 (sum)
|
|
Channel
|
2020W18
|
|
Sony Entertainment Television HD
|
1,527
|
|
STAR Plus HD
|
1,347
|
|
Aaj Tak HD
|
1,316
|
|
STAR Gold HD
|
1,135
|
|
Colors HD
|
1,012
|
|
Sony MAX HD(v)
|
998
|
|
Zee Cinema HD
|
606
|
|
&pictures HD
|
525
|
|
SONY SAB HD
|
497
|
|
Zee Bangla HD
|
467
|
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