Chimp&z Inc bags integrated mandate for UK-based edtech startup AceTute

AceTute, a new age edtech startup by Theseus Global (Education) Ltd., has awarded its branding, creative and digital mandate to Chimp&z Inc, following a multi-agency pitch.

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The agency will act as a launchpad for the product in India by providing technology and digital marketing solutions. The account will be handled from the agency's headquarters in Mumbai.

The mandate consolidates the responsibility of creating brand strategy and building the technology for the product from scratch. Chimp&z Inc will design and develop the website and mobile application for the EdTech start-up, which will be launched in June 2020.

Furthermore, the mandate demands the digital-first agency to perform social media marketing, media planning and execution, creative strategy, and public relations for the brand.

AceTute, an interactive online tutorial application, aims to link British educators with students in India for the dissemination of quality education during the Covid-19 pandemic.

The brand is founded by a British academician Dominic Shellard, who served as Pro-Vice-Chancellor at the University of Sheffield and Vice-Chancellor of De Montfort University and is the delegate of the United Nations NGO - the Gandhi Global Family, to the United Nations Civil Society Unit.

Dominic Shellard

Shellard, Founder and CEO, AceTute, said, “AceTute is the fusion of the very best of Indian and British education and I am delighted and honoured that we are partnering with the inspirational agency, Chimp&z Inc, to bring high quality 1-2-1 online tutorials to the most dynamic country in the world. We take our lead from Gandhi-Ji's statement that 'You must be the change that you want to see in the world' and we want to introduce with Chimp&z Inc a step-change in the educational achievements of our students. EdTech was the future before March 2020 but its role is now absolutely essential to educational success, growing economies and a safer world. We could not have found a better digital partner in Chimp&z Inc to fulfil our aspirations and revolutionise EdTech.”

Angad Singh Manchanda

Commenting about the partnership, Angad Singh Manchanda, CEO & Co-founder of Chimp&z Inc, said, “AceTute is not just another win for the agency. Here’s a chance for Chimp&z Inc to build a brand for a digital universe. It is an opportunity for us to think holistically for a brand and get it ready for a digital-first economy. Together with the visionary team at Theseus Global (Education) Ltd, we aim to create a product which not only delivers to the objective but also leaves a memorable experience behind for its consumers. We plan to create a strong player in the education sector of the country and look forward to launching the product on a global platform soon.”

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