Blink Digital's 'Hijacked Highlights' campaign for Dream11 among Webby Awards 2020 honorees

Blink Digital's campaign ‘Hijacked Highlights’ done for Dream11 has been recognised as official honoree at Webby Awards 2020. The campaign was awarded under the category of Advertising, Media and PR. Blink Digital is the first Indian agency to be recognised by The Webby Awards the third consecutive year.

As a result of the high quantity and quality of entrants, The Webby Awards honors additional outstanding entries alongside our Nominees and Winners as Official Honorees. Being selected as an Official Honoree means an entry has been selected as one of the best on the Internet as part of the Webby judging process. Less than 15% of entries in the Webby Awards are deemed Official Honorees. With thousands of entries in the Webby Awards each year, being selected as an Official Honoree is a notable achievement.

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The ‘Hijacked Highlights’ case study:

">Dream11 Hijacked Highlights case study from 4judgesonly on Vimeo.

The campaign used a single pre-roll ad and placed it on YouTube videos of cricket highlights from the ICC World Cup 2019. This strategy to circumvent expensive sponsorships and instead use a digital trick to grab millions of eyeballs for Dream 11 led to a 40% increase in CTRs and in 50% better VTRs compared to industry benchmarks.

This strategy worked well in positioning Dream 11, the sports platform with over 70 million users by scaling up their brand recall. Continuing the remarkable work, Blink Digital again proves why it is known as an award-winning agency with this win.

Rikki Aggarwal, Co-founder, Blink Digital, said, “We are honoured that our work has again been noticed by international platforms like Webby, which gives us immense exposure at a global scale. It keeps driving us to come up with even more creative ways to build better campaigns for our clients. Dream 11 has been at the forefront of some really creative consumer engagement. This is just another step towards creating more brand recall and leadership in the space for them.”

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