Anupam Bokey calls it quits at Too Yumm!

Bokey joined RP Sanjiv Goenka Group's FMCG business as VP, Marketing (CMO) in June 2017

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Anupam Bokey calls it quits at Too Yumm!

Anupam Bokey, Vice-President, Marketing (CMO) at Guiltfree Industries (Too Yumm!), the FMCG division of the RP-Sanjiv Goenka Group, has moved on from the company. Sources confirmed the news to

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The company is going through some major restructuring at the management levels and will see various changes in the roles and responsibilities of its people over a period of time. The company is already looking for a new CMO.

Bokey’s current role at Guiltfree Industries (RPSG) was focused on the overall strategy and marketing leadership. He began with ‘Too Yumm!’ and successfully turned it into one of the fastest-growing FMCG brands.

Bokey joined the FMCG conglomerate in June 2017 as CMO after 17 years at HUL.  At HUL, he started his job as Senior Brand Manager for Huggies Diapers and rose to the position of Senior Global Brand Manager for the Dishwash category. In between, he worked for brands under the water purifier, hair care and oral care portfolios at HUL.

Prior to HUL, he worked with Britannia for five years where he began his career in 1995.

Anupam Bokey Too Yumm